Friday, December 2, 2016

You can now customize your own adidas sneaker!

Adidas has taken a page off of Nike's playbook as the German sneaker brand has introduced its mi adidas customization program.

Just like Nike's NikeiD, the mi adidas program will allow you to design your own shoes and clothes from the company's huge selection of gears, from soccer jerseys (limited to adding your name and number though) and old-school sneakers like the Superstar and Stan Smith to future classics like the Tubular and Pure Boost ZG. You can even customize the Adilette Custom Slides sandals!

Understandably, there are some catches to customizing your own shoes. For one thing, you can't return it simply because it doesn't fit so it's best that you go to an adidas store, try out the sneaker model that you want to customize, and take note which size fits you best so that when you go back online to design your pair, you'd know which size to pick.

Another catch is that you'll have to wait three to four weeks for FedEx to deliver your bespoke pair of sneakers and that someone has to be at the designated shipping address to sign off on the delivery. Oh, and for now, the mi adidas program is only available for customers in the United States so you'll have to have it shipped to someone you know in the US.

And then there's this:

"You are kindly requested not to use, upload, submit, copy or otherwise make public any names, words or phrases which fall into any of the categories below:

Include the name of a product, service, company, organization and/or event which belongs to someone else;

Include the name or nickname of a famous person (living or dead);

If used on your customized products will infringe or may infringe third party trademarks or other intellectual property rights;

Are threatening, incite violence, defamatory, obscene, discriminatory, inflammatory, sexually explicit or otherwise unlawful."

So no, you can't put the word "Nike" on the Stan Smith's sockliner or the Tubular's tongue loop. You can, however, use Grosby, Kaypee, Accel, and Peak though. Yes, we tried them and they work :D 

Anyway, you can check out our customized EQT which will supposedly set us back by $135--the same price as a regular, run-off-the-mill EQT Super Sport Classic! So for the same price as a regular pair, you're actually getting one that may be uniquely yours, down to the lace jewel and tips. 

We also customized an OG adidas classic, the low-top Superstar, which would cost $108, just $3 more than a regular low-top Superstar...

 ...and a D Lillard 2 for $145, or $40 more than the regular ones.

You can play around with the mi adidas configurator at Enjoy!

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