Monday, November 14, 2016

BMW Films is back with "The Escape"

Back in September, BMW revealed that it was bringing back its The Hire series of short films this year to mark its 15th anniversary and that the latest one-off (so far, it seems) short will premiere on Sunday, October 23, 2016 at 6 p.m. Eastern Standard Time (Monday, October 24, 2016 at 6 a.m. Philippine time) on

Well, we've seen the latest short called The Escape and it remains faithful to the formula, combing action and drama while highlighting BMW products; in this case, it's the all-new BMW 5-Series G30, specifically the 540i M Sport variant.

Once again, Clive Owen reprises his role as The Driver and for this installment, he's been hired to ferry Lily, played by Dakota Fanning, who happens to be the the last living clone out of four that were created by Dr. Philips, played by Vera Farmiga, for a shady biogenetics company named Molecular Genetics or MolGen that has been cloning humans illegally. Accompanying Owen and Fanning is Jon Bernthal, who plays the head of a private security company hired by MolGen and is tasked with delivering Lily to an unidentified buyer. 

Although The Escape manages to echo the excitement of the first two seasons of The Hire series, it feels forced, uninspired even. For one thing, director Neill Blomkamp doesn't have the visual style of Tony Scott or Alejandro Gonzalez Inarritu or the flair for dramatic action like John Woo, three directors who worked on the series' first two seasons. 
Perhaps if the third season had more than just one short film, the return run would feel more complete. As it is, it feels lacking.

As for the car, the 540i M Sport looks and sounds good onscreen, you'd think it was the new M5 although the conservative front bumper gives it away as just a standard 5-Series.

Anyway, check out The Escape below and see if you agree with me.

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