Thursday, September 22, 2016

BMW's short film series "The Hire" is coming back with "The Escape"

On April 26, 2001, BMW came up with a series of short films it called The Hire which starred Clive Owen as an unnamed driver who has been hired to complete a variety of missions. To mark the series' 15th anniversary, the German carmaker has announced that it has come up with a new short film entitled The Escape.

Helmed by Neill Blomkamp, The Escape has Owen once again reprising the role of The Driver and joining him are Dakota Fanning, Jon Bernthal, and Vera Farmiga. Also returning are the original series' creative director, Bruce Bildstein, executive producer Brian DiLorenzo, and creative consultant David Carter who also co-wrote the film with Blomkamp.

The first series of The Hire consisted of five short films, with John Frankenheimer's Ambush being followed by Ang Lee's Chosen, Wong Kar-Wai's The Follow, Guy Ritchie's Star, and Alejandro Inarritu's Powder Keg. Executive produced by David Fincher, the first season was reportedly viewed over 11 million times in four months.

The second series debuted over a year later in October 2002 with John Woo's Hostage followed by Joe Carnahan's The Ticker, and Tony Scott's Beat the Devil. Scott also teamed up with his brother Ridley Scott as the series' executive producers.

BMW's "The Hire" series proved to be so popular and ground-breaking that it received numerous accolades, from inspiring the Cannes International Advertising Festival to create the Titanium Lion in 2003 "to honor creative ideas that point to a new direction for the industry and redefine the creative landscape" to being inducted into the permanent collection of the Museum of Modern Art in 2003.

"The Escape" will premiere on Sunday, October 23, 2016 at 6 p.m. Eastern Standard Time (Monday, October 24, 2016 at 6 a.m. Philippine time) on But while we're waiting for it, you can check out the sneak peek of the short film below.

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