Saturday, May 21, 2016

Press Release: Filipino Commuters Lament the State of the Commute, Ford Survey Shows

From frustration with gridlock to distress over rising costs, to a sense of optimism about an improving daily commute, a new survey commissioned by Ford Motor Company reveals a wide range of perceptions around the state of the commute in Asia Pacific.

The survey painted a dim picture of the daily commute in the Philippines: 42% of respondents said their commute was worse than a year ago, and three in 10 said it was the worst part of their day. More traffic congestion and increasingly crowded public transportation were the two most common reasons cited for the decline in quality.

On the other end of the spectrum, Vietnamese respondents were the most likely to say their commute had improved over the last year, followed by commuters in India and Indonesia. The three countries also topped the podium for the most people who said they like their commute. In Taiwan and South Korea, more than half of respondents reported no change in the quality of their commute.

"Everywhere in the world, people face unique transportation issues that are local in nature, and the results of this survey echoed that reality," said John Larsen, director, Ford Smart Mobility, Ford Asia Pacific. "These challenges are what motivates Ford Smart Mobility, which aims to tackle global issues and provide local solutions that make a daily difference to people all over the world."

Ford Smart Mobility is the company's plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. This includes everything from Ford's in-car connectivity solution, SYNC, to the 30 global mobility experiments that have already been undertaken to gain insight into changing consumer transportation habits and preferences.

Filipinos Fret Over Increased Traffic, Rising Costs of Commute
The same survey saw a majority of Filipino commuters saying they are dissatisfied with the outlook of their commute, with 42% saying it was worse than it was a year earlier – the highest out of all 12 markets surveyed – and 70% reporting a rise in the time they spend in traffic. Thirty-seven percent said the quality of their commute had remained unchanged, but 21% reported that their commute had improved over the last year. Of the optimists, the most common reason cited was an improvement in public transportation, and the perception that services are less crowded, more comfortable and more convenient.

For those lamenting the declining quality of their commute, respondents cited the following reasons:

• More traffic congestion: 36%
• Public transportation is more crowded, uncomfortable and inconvenient: 23%
• More expensive: 12%
• More difficult to find a parking spot: 9%

More people said their commute was the worst part of their day (30%) than the combined total of those who like their commute or characterize it as "not bad" (4% and 23%, respectively). The remaining 43% reported that they simply find their commute inconvenient.

Filipino commuters also overwhelmingly said their commutes are getting more expensive (60%), with only 16% reporting declining costs. Twenty-three percent said costs had remained the same over the last year.

Price increases for public transportation and toll roads came out on top for the most commonly cited reason for the increased cost of commuting, at 42%. Fuel prices rankled Filipino commuters as well, with 28% them as a reason for the rise in costs. Personal mobility choices also played a role: Some said using taxis, taxi-hailing apps, and car sharing services over cheaper options was a factor for the change (12%, 9% and 9%, respectively).

"As the Philippine economy continues to thrive and the people remain to be one of the world's most confident consumers, challenges like these are bound to happen," said Joseph Ayllon, assistant vice president for communications, Ford Philippines. "Ford recognizes these issues and we are doing what we can to address them through ways that are not only convenient, but also smart."

Driving Change with Ford Smart Mobility
The driving forces behind Ford Smart Mobility are four global megatrends that are reshaping the world: explosive population growth, an expanding middle class, air quality and public health concerns, and changing customer attitudes and priorities.

Ford Smart Mobility includes technologies already available in Ford vehicles worldwide, and long-term research projects including autonomous vehicles, flexible ownership and car-sharing models, and wearable technologies.

Ford has been a leader in in-car connectivity since it introduced the first generation of SYNC in 2007, which remains the most popular entertainment and communications system in the automotive industry. Coupled with SYNC AppLink, which enables drivers to control smartphone apps via voice controls, Ford vehicles help drivers stay connected to their world more than ever before – all while keeping their hands on the wheel and eyes on the road.

Beyond in-car connectivity, Ford has the largest fleet of autonomous vehicles of any automaker, and is testing the technology across different climates in the United States, including recent industry-first tests in snowy conditions. Ford will also triple its engineering investment in its driver assist and semi-autonomous technologies over the next five years. Many of these technologies are already available in Ford vehicles, including Adaptive Cruise Control, Active Park Assist, Lane-Departure Warning and Lane-Keeping Aid, and Blind Spot Information System.

"Ford Smart Mobility is about ensuring the freedom of mobility for people all over the world," said Larsen. "That means thinking about the needs of tomorrow, and working to make a smarter, more efficient future a reality for everyone."

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