Saturday, January 30, 2016

After 68 years, the last Land Rover Defender has rolled off the production line

After 68 years in production, the last of the classic Land Rover Defender as we know it has rolled out of the British vehicle maker's Solihull production facility in the United Kingdom.

The very last Defender to be produced is a short wheelbase Defender 90 Heritage Soft Top and as expected of an iconic vehicle, it will not go on sale but instead will be housed in the Jaguar Land Rover Collection.

According to Land Rover, since production of the vehicle that came to be known as the Defender started in 1948, over two million units have been built. Initially known as the Land Rover Series I, it was renamed as the Defender in 1990 as Land Rover's production portfolio grew through the years to include the Range Rover and the then-newly-launched Discovery. In 2015, the two-millionth Defender was sold for £400,000 (over P27 million), "a far cry from the original £450 (over P30,000) the first Land Rover sold for at the 1948 Amsterdam Motor Show.

"Today we celebrate what generations of men and women have done since the outline for the Land Rover was originally drawn in the sand," said Jaguar Land Rover chief executive Dr. Ralf Speth. "The Series Land Rover, now Defender, is the origin of our legendary capability, a vehicle that makes the world a better place, often in some of the most extreme circumstances. There will always be a special place in our hearts for Defender, among all our employees, but this is not the end. We have a glorious past to champion, and a wonderful future to look forward to."

Farewell, Land Rover (Series I) Defender.

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