Saturday, October 31, 2015

NBA to place ads on 2016, 2017 All-Star jerseys

The National Basketball Association (NBA) is taking a page off of Manny Pacquiao's marketing playbook by placing an advertisement in the form of a patch on the playing jerseys for the 2016 and 2017 All-Star games.


According to the Wall Street Journal, the patch measures 3.25 inches x 1.6 inches that will be placed on the upper left chest of the jersey and will feature a logo of Kia Motors as "part of an advertising buy between media rights holder Turner Sports and sponsor Kia Motors America." The report added that the patch will also be present on the All-Star jerseys that will go on sale at that time.

"It's something we've been looking at for a number of years," NBA executive vice president of global marketing partnerships Emilio Collins was quoted to have said in the report, adding that the league is also looking into doing something similar for the jerseys worn during the regular season. "We continue to work on that beyond All-Star, with all the considerations we have to factor in."

The 2016 and 2017 All-Star games will be played in Toronto and Charlotte, respectively.

We've never been a fan of the ads placed on the PacMan's boxing shorts so we're not really in favor of seeing ads on NBA jerseys. Granted, the ads on Pacquiao's shorts were bordering on obscene and tasteless since they were plastered anywhere and everywhere while the NBA's is limited to a solitary patch. Still, its presence alone detracts from the otherwise clean and simple look of NBA jerseys.

Incidentally, Pacquiao's team when he joined the Philippine Basketball Association as a playing coach for the 2014-2015 season was the Kia Sorentos/Carnivals. The team has since been renamed as the Mahindra Enforcers for the 2015-2016 season.


Photo from the NBA Facebook page

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