Thursday, June 24, 2010

Landing in the Philippines soon - the new Mercedes-Benz SLS AMG

“Automotive design is undoubtedly one of the supreme disciplines of industrial design.  Almost no other product is as complex and combines so many different disciplines...” says Prof. Gorden Wagener, Mercedes-Benz Head of Design.  This is evident in the new Mercedes-Benz SLS AMG (SLS AMG), wherein every inch and angle of the sports car is the result of the amalgamation of the skills of researchers, technical and engineering experts and designers of Mercedes-Benz-AMG.  

Like all other Mercedes-Benz models, the SLS AMG combines performance, quality, comfort, safety and aesthetic appeal.  Its dynamic and elegant visual design qualities do not compromise its performance as well as driver and passenger safety and comfort.  There is a reason for every way the SLS AMG was designed. 

The decision to use the “Gullwing” doors was not a gimmick to grab public attention.  The doors hinged on  the car roof were a purely structural requirement, since the lattice frame carried over from the racing SL did not allow the use of conventional front-hinged doors.  The swing-wing doors, which open a full 70 degrees for the ease of access and egress, require less opening space than the conventional coupĂ© doors, and can be fully opened in a normal garage.

The powerful 420 kW AMG 6.3-litre V8 engine that sits on an aluminum space frame is set at an angle, resulting in a particularly flat front end with outstanding air-flow characteristics.  With this flat long bonnet and its lightweight structure, it ensures low drag coefficient and superior performance.  The chassis was essentially based on the 300 model saloon (W 186) but with suspension settings that are more focused on sporty performance qualities.

Inside the SLS AMG, all controls ergonomically surround the driver for easy reach and intuitive operation.  Electronically adjustable sports seats with integrated head restraints ensure excellent lateral support and a high level of comfort.  The three-spoke AMG Performance leather steering wheel has a 365 mm rim with flattened lower section, shift paddles and a metal insert, underlining the authentic custom-built look.  Hand-stitched designo leather with contrasting seam adorns the car’s dashboard, sports seats, interior door panels and armrests. 

As with all Mercedes-Benz models, the design team took into great consideration the elements of innovation, trend-setting design along with the most important and distinctively Mercedes-Benz design characteristic: timelessness.  The SLS AMG harks back to the sporting legend of the 50’s, the Mercedes-Benz 300 SL (W 198) production “Gullwing” —the first car to be fully developed by AMG in its 40-year-long history.  Today, that sporting legend lives on with the new SLS AMG, which 60 years from now would surely still take breaths away like the 300 SL.

Having just been recently introduced, the SLS was already voted as Europe’s Most Attractive Car and has been honored with the coveted Plus X Award for “high quality” and “design” in the world’s largest technology, sport and lifestyle contest.  It has also garnered the 2010 Germany Design Award by AUTO BILD, “GT Car of the Year” by Top Gear, GB, and “Best Dream Machine” by MotorWeek TV’s Driver’s Choice Award, USA, among so many other awards.  To top it off, as the Official F1TM Safety Car, the Mercedes-Benz SLS AMG is considered the most powerful and exclusive safety car ever seen in Formula 1 racing.  It indeed deserves the title of its predecessor: the Sports Car of the Century.

Excited to see and know more? Watch videos, see and download photos, and read more about the Mercedes-Benz SLS AMG in or  For more information and materials, contact Grace Enriquez, Assistant Manager of Public Relations for CATS Motors, Inc.'s Marketing Department at 723-5808 local 193 or 0920-904-6517. 

The Typical Guy's Opinion: I had the opportunity to get up close and even sit inside an SLS AMG as I covered the Bangkok International Motor Show this year and I have to say, it's one awesome looking car.

 *Bangkok International Motor Show photos courtesy of Final Drive's Mikko David

I couldn't help but fall in love with its gorgeous shape, and it was the same feeling I felt  years ago, at what I believe was the 2nd Trans Sport Show in SM Megamall's Mega Trade Halls, when I also saw an original Mercedes-Benz 300SL Gullwing up close.

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