Thursday, April 22, 2010

The Subaru WRX is dead... least for the Philippines.

  Goodbye, Impreza WRX.  It was fun while it lasted.

That's because Motor ImagePilipinas, the country’s exclusive distributor of Subaru vehicles, has decided to stop selling the WRX variant of the Impreza as the company has seen the demand for the Japanese carmaker’s mid-level performance variant pale in comparison to their top-of-the-line offering, the WRX STI.

This was revealed by Nicky Mariano, Motor Image Pilipinas’ general manager and the Motor Image Group’s chief operating officer for sales and marketing as he told The Typical Guy that they have decided to stop selling the WRX and concentrate instead on the R variant and the WRX STI.

According to Mariano, the local demand for the WRX isn’t as much as they’d like it to be as many of their buyers have chosen to either go with the entry-level R variant or the performance-oriented model, the WRX STI.

 The Impreza WRX STI soldiers on...

“It’s not hard to see why many of our buyers went with the WRX STI instead of just the WRX,” Mariano said. “To them, the WRX STI gives them more value for their money because for around half a million pesos more, they get a car that’s faster and more powerful than the WRX.”

Motor Image Pilipinas’ marketing manager Ariel de Jesus seconded Mariano as he told The Typical Guy separately that “the market demand and trend is focused more on the WRX STI,” prompting the company to dump the WRX from their local line-up in favor of the WRX STI.

Priced at P2,448,000, the WRX STI has 300hp and 407Nm of torque while the WRX, when it was still being sold, cost P1,758,000 and produced 230hp and 320Nm of torque.

Now, the question is; if and when will Motor Image Pilipinas bring in the WRX STI sedan?  

  Hello, WRX STI boot and rear wing.  We missed you.

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