Thursday, December 31, 2009

Tiger Woods' latest endorsement deal...

Tiger Woods may have lost some of his high-profile endorsement deals.  However, some are wise to capitalize on this, and since Woods needs the money to keep banging his bevy of babes, he'll gladly take the money AND some samples of his latest product endorsement.  After all, he definitely needs it.

Wednesday, December 30, 2009

Environment charter a key component for Suzuki product development

Recognizing the changing social circumstances surrounding its global operations, Suzuki Motor Corporation has issued a global environmental charter that clearly outlines its corporate policy to pass on to the next generation a clean environment and bountiful society. Aside from observing environmental laws, Suzuki has also taken the initiative of reducing the pressure placed on the environment by developing eco-friendly vehicles for the global market.

In all its product development efforts, Suzuki engineers are mandated to focus on: (1) improving fuel efficiency; (2) reducing exhaust emissions; (3) promoting the 3Rs – reduce, reuse, recycle; (4) managing and reducing materials with environmental impact; and (5) noise reduction.

Suzuki automobiles have earned a well-deserved reputation for fuel-efficient performance. These have been achieved through engine design, use of continuously variable transmission (CVT), reduced vehicle weight, and better aerodynamics. A new mini-vehicle launched abroad, the Suzuki Cervo SR was introduced with a direct injection intercooler turbo engine and a 7-speed CVT. This achieved emissions 75% lower than 2005 emission standards, the only mini turbo vehicle compatible with the green taxation plan. For its motorcycle models, Suzuki is starting to switch to electronically controlled fuel injection systems to optimize fuel management and reduce emissions for some models launched abroad.

To reduce vehicle weight, Suzuki R&D engineers have improved manufacturing methods to strengthen and reinforce body parts while controlling weight. High-tensile steel is used extensively in all Suzuki vehicles for lighter vehicles with better collision energy absorption. Alternator loads have been reduced to minimize electric power consumption for lamps and other electric components. Suzuki vehicles are also starting to incorporate fuel consumption indicators in their instrument panels to encourage drivers to implement fuel-efficient driving.

For its recycling efforts, Suzuki has succeeded in recycling used glass from end-of-life vehicles, considered a difficult challenge for many automotive manufacturers. This is in addition to extensive application of recyclable resin parts. Suzuki designers are also working to reduce or eliminate environmental impact materials such as lead, mercury, hexavelent chromium, and cadmium in Suzuki vehicles.

Another area that Suzuki is working on is in reducing traffic noise produced by vehicles, particularly those produced by the engine, transmission, intake and exhaust systems, etc. Suzuki vehicles are designed with sound insulation covers to prevent noise leakage.

At the 2009 Tokyo Motor Show, Suzuki Motor Corporation exhibited several concept vehicles employing alternative energy sources, including... 

the Burgman fuel-cell scooter...


the SX4-FCV...

the Swift Hybrid...

and a fuel-cell personal mobility vehicle.

Global warming countermeasures, measures for reducing environmental impact substances and measures for recycling are some of the environmental issues that the Suzuki Group has dealt with over the past years. Establishing compatibility between environmental measures and future corporate growth is major managerial challenge for Suzuki. So that the costs of environmental measures are not passed on to consumers, Suzuki has vigorously conducted R&D as well as capital investments in order to provide products of even higher added value.

The Suzuki Group is composed of 177 companies, including sales-related subsidiaries, manufacturing-related subsidiaries, and non-manufacturing related subsidiaries. All Group companies are mandated to implement the Suzuki Global Environment Charter.

Sunday, December 6, 2009

Philippine-built Mazda3 scores another win in Thailand Quality Tests

For the third consecutive year, Philippine-built Mazda3 won the Thailand Initial Quality Study (IQS) in the mid-size car segment. This is according to a J.D. Power Asia Pacific Report which released the J.D. Power Asia Pacific 2009 Thailand Initial Quality Study.

The study, which measures problems customers experience with their new vehicle during the first two to six months of ownership, examines more than 200 problem symptoms covering eight categories. These categories, listed in order of frequency of reported problems, include: vehicle exterior; engine and transmission; driving experience; HVAC; audio, entertainment and navigation; features, controls and displays; vehicle interior; and seats.

Overall quality performance is determined by the problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
The Mazda3 (137 PP100) ranks highest in the midsize car segment for the third consecutive year, besting top Japanese competitors.

“The Thailand IQS result further strengthens Mazda3's reputation as a globally multi-awarded compact sedan. More importantly, it validates the strength of our Philippine manufacturing operations and our quality process, which have been producing the Mazda3 in our Sta. Rosa, Laguna plant. It is also a testament to the world-class craftsmanship and dedication of Ford Motor Company Philippines' Filipino workforce which enabled these vehicles to earn such citations,” said Steven Tan, VP for Marketing & Sales, Mazda Philippines.

The 2009 Thailand IQS Study is based on evaluations from 3,460 owners who purchased their new vehicle between October 2008 and July 2009. The study includes 58 different passenger car, pickup truck and utility vehicle models covering 11 different makes. The study was fielded between April and September 2009.

Check out the winning Mazda3 by visiting any Mazda dealership nearest you: Mazda Alabang, Mazda Makati, Mazda Greenhills, Mazda Quezon Avenue, Mazda Batangas, Mazda Cebu, and Mazda Pampanga. For more information, please visit